FOOTWEAR LIFESTYLE

shoe design concept for apparel collection

Actual

STREET ONE SANDAL

FOOTWEAR LIFESTYLE

shoe sneaker concept

Actual

DEBAROQUE - CHOCOLATE brown

FOOTWEAR LIFESTYLE

design concept for urban lifestyle

Actual

GEOX - SPORT DE VILLE

FOOTWEAR PERFORMANCE

lightweight trainer

Actual

DIADORA NJ - 4100

FOOTWEAR LIFESTYLE

brown shoe sneaker boot

Actual

DEBAROQUE - PRESTIGE

FOOTWEAR LIFESTYLE

takedown from F1 driver boot

Legend

PUMA MOTORSPORT

ACCESSOIRES LIFESTYLE TEAM

linkmerchandising motorsport collection

Legend

BMW SAUBER F1

FOOTWEAR LIFESTYLE

Puma´s prestigious lifestyle blockbuster

Legend

PUMA MOSTRO

FOOTWEAR PERFORMANCE

F1 driver boot for M. Schumacher

Legend

PUMA FUTURE CAT

FOOTWEAR LIFESTYLE

Puma´s lifestyle blockbuster

Legend

PUMA SPRINT

About Us

Our innovative DESIGNS and TECHNOLOGIES unleash growth

State of the Art Product Creation  |  Where FORM and FUNCTION collide  |  Whether BEAUTIFUL PERFORMANCE

 

Rudolf Hieblinger is a designer with longterm experience and design skills in the area of sports. His designs combine functionality and style and have consistently set trends in the sporting good industry.
His creations have propelled professional athletes to victory in many sports around the world: skiing, tennis, track & field, football and motorsport.

Today he designs innovative footwear and apparel in performance sport and lifestyle for global players such as Puma, Diadora, Odlo, BMW and Ferrari.

His design language links the multifunctional requirements of athletes with lifestyle trends. He is always searching for new inspirations and innovative design and his credo is:

„Good design is design for a reason; design that makes a statement; design that inspires people.“

Experience:

  • Fischer Ski & Tennis, Austria - Design and Development
  • Tristar (Olin/Trak/Kneissl), USA/Austria - Head of Design and R&D, Vice President Business Unit Tennis
  • Founder of Creation & Focus - Hybrid Design Agency in Munich Germany
  • Clients: Puma, Odlo, Diadora, BMW, Ferarri, Mini

Design Highlights:

  • Fischer Ski – famous C4 Series
  • Kneissl – famous White Star Series for skis and tennis rackets
  • Puma Footwear
  • Disc Blaze with a unique closure sytem
  • Avanti, Sprint, Mostro first Crossover Lifestyle Sneakers
  • Mostro, first Low Profile Lifestyle Sneaker
  • Speed Cat/Future Cat, first Motorsport Lifestyle Sneakers

Awards:

  • Puma Disc – Product Design Award: Best Product of the Year in Japan
  • Odlo - Plus X Award: Best Product of the Year 2011 Lightest Running Jacket

Creative Design Process

C & F is a Full-Service Design Studio

  • Inspiration

    01Inspiration

    We conduct thorough research – starting with you: we do a deep dive on your company, your brand and your back catalog. We then research all relevant trends – in your immediate market and far beyond. All this results in mood boards which set the stage for a mutually agreed upon product direction.

  • Sketches

    02Sketches

    We then offer first line art establishing rough silhouette, look and feel, key features, benefits and technologies.

  • Design Concept

    03Design Concepts

    Next we show you final renderings as polished designs in full detail. These can be rendered in 2D with 3D effects, or in full 3D designs as a platform for 3D printing, if desired.

  • Tech Drawing

    04Tech Drawings

    Afterwards, come these detailed technical designs forming the foundation for the specifications for prototype development.

  • Materials

    05Materials

    Breakdown and definition of all materials used in the product. Fabrics, leathers, synthetics, trims, hardware, and laces, as well as toolings and technology materials.

  • Colors

    06Colors

    Designs of all colorways based on the seasonal color palette (which we can also define for you, if needed).

Range of Services

Discover our variety of services

Sport & Lifestyle Design

If you are a sports brand, we can offer you a long track record of proven success creating commercially successful product in performance, heritage and hybrid divisions. Likewise, if you are an apparel or lifestyle brand, we can help you extend your business with takedowns into bridge product to reach a broader audience for bottom line enhancing volume styles. Footwear is our core competency, but we have also done award winning apparel design for Odlo, and apparel and accessories design for BMW, Audi and others.

Color & Material Design

Beyond product design, we can help you make the most of every style by doing a broad array of material and color executions. The workload involved in such make-ups can be considerable and we can bear this burden for you reliably and on-schedule, complementing your own workforce and resources keeping timelines on track.

Innovation & Engineering

A good design is appealing. But a functional product, offering a consumer benefit, can turn desire into need. We can create custom designed, exclusive technologies for you, injecting that all-important “Unique Selling Proposition,” adding value and driving growth for your collection.

They trust us!

An overview of our partners

Contact

We are looking forward to receiving your request

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